Case study · Abritherm · Sint-Pieters-Leeuw
Requests from Meta ads reach the admin panel on their own
Meta forms drop their requests into a Google Sheet, away from the tracking tool. A relay moves them to Abritherm's admin panel every minute, next to the requests from the website.
The context.
Abritherm installs new boilers and does plumbing work in Brussels and within 50 km, from its base in Sint-Pieters-Leeuw. The company has more than 15 years of experience and started from a site built on Lovable, which had to be rebuilt to bring in requests. Quotes are done in Falco, so it needed request tracking without a second quoting tool.
Task by task.
Collecting a Meta request
Request left in a Google Sheet
Record created in the admin panel, tagged Ads
Covering more searches
78 pages in the sitemap
114 pages, in French and Dutch
Asking for a quote on the site
One full form on a single page
Four short steps, starting with the service
What we delivered.
- A new website in French and Dutch
- Pages by service, by town and by need, a four-step quote form and up-to-date Google reviews.
- The Meta ads relay
- Requests from Meta forms reach the admin panel every minute, with the ad and campaign they came from.
- Request tracking
- An alert for each new request, columns to move it forward and the key figures on the home screen.
- Job tracking
- Each job moves from In progress to Finished and Invoiced, with the customer's history.
The result.
- The sitemap lists 114 pages, up from 78 before the needs-based pages were added.
- 19 requests came in through Meta forms between 5 and 12 October 2026.
- On 7 October 2026, every Meta request received so far was in the admin panel.
What keeps repeating for you?
We'll look at it together and call you back within 24 working hours.