Case study · ChauffExpress · La Louvière
15 local pages that answer searches town by town
People were searching for ChauffExpress's services on Google, but its site ranked too far down. The new website has a page for each town where that demand exists, plus an admin panel to publish job photos.
The context.
Based in La Louvière, ChauffExpress handles heating and plumbing in the Centre region, Brussels, Walloon Brabant, Hainaut and the Liège part of Hesbaye. Its old WordPress site sat on page 4 or 5 for trade searches, and 688 different searches landed on the home page alone.
Task by task.
Answering a local search
One home page for every town
15 town pages, each with its own text
Keeping the old addresses
WordPress addresses such as /tarifs/ or /contacts/
Redirected to the new pages
Adding a job photo
Ask the developer to put it online
Upload it in the admin panel, live on the site
Protecting customers' addresses
The photo keeps its GPS position
GPS position removed on upload
What we delivered.
- A website rebuilt from scratch
- Boilers, plumbing, chimney sweeping, heat pumps, air conditioning, grants and prices, with a quote form.
- 15 town pages
- La Louvière, Anderlecht, Mons and Wavre each have their own text, based on what people actually search for there.
- Request tracking
- A completed form opens a record that the company moves along until the job is won. Visitors who leave an email get a receipt.
- A gallery run by the client
- He adds, hides and reorders his photos himself. The site picks them up without a new release.
The result.
- All 15 town pages are online, from La Louvière to Hannut.
- The sitemap grew from 15 to 66 addresses.
- 13 job photos supplied by the client have joined the Projects page.
What keeps repeating for you?
We'll look at it together and call you back within 24 working hours.