Case study · Deckmans · Bruxelles
Every plumbing or heating enquiry followed through to the quote
Deckmans now has a French and Dutch website connected to an enquiry board. Each enquiry lands there with its source, then moves forward step by step.
The context.
Deckmans is a plumbing and heating company working in Brussels and Wallonia. Its measurement tools came from a previous provider. It needed a rebuilt site and one place to follow enquiries.
Task by task.
Record where an enquiry comes from
Source was optional when entered
Set automatically by the site, required for manual entries
Follow an enquiry
No stage dates and no quote amount
Date on every stage, quote amount saved
Reply to a form
No automatic acknowledgement
Acknowledgement in French or Dutch, alert to the team
Spot call clicks
Very few Call clicks were reported
Every Call or WhatsApp click saved with its page
Change the displayed number
Number written across several site pages
One setting, used across the whole site
What we delivered.
- A two-language site
- A three-step form, Google reviews and pages by service or town, in French and Dutch.
- An enquiry board
- Enquiries move from New to Contacted and Quote sent, then Won or Lost. Each move is dated and everything exports to CSV.
- Automatic replies
- Every form sends an acknowledgement to the person writing in and an alert to a dedicated team mailbox.
- Call tracking
- Clicks on Call and WhatsApp are saved with their page. Logging phone calls on the board is ready and being brought into service.
The result.
- The site is live in French and Dutch, with pages for Mons, Strombeek-Bever, drain clearing and boiler repair.
- Since 28 October 2026, each enquiry stage has been dated and the quote amount kept when entered.
- Since 27 October 2026, the site has kept every Call or WhatsApp click, while phone call logging is still being brought into service.
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