Case study · Cabinet El Abouti · Bruxelles
Traffic cases reach the firm well organised, with the summons attached
The El Abouti firm defends drivers before Belgian police courts. A dedicated page gathers the facts step by step, summons included, and every request lands in a tracking panel.
The context.
The El Abouti firm is based in Brussels and pleads traffic cases before police courts across the country. Its main WordPress site offered a standard contact form. It needed a page dedicated to these cases, one that gathers the useful details from the start.
Task by task.
Gathering the facts
Standard contact form on the firm's website
Questions fitted to the offence: speed, alcohol or other
Receiving the summons
Document requested after the first exchange
Summons uploaded in the form and attached to the email
Confirming receipt
Reply written for each request
Confirmation email sent to the prospect
Following requests
Requests followed from the mailbox
One list, from new to closed
What we delivered.
- Page for traffic offences
- A page focused on the police court, with the form right at the top. Google, Meta and TikTok campaigns are measured there.
- Six-step form
- Offence, details, situation, insurance, contact and confirmation. The path adapts to the type of offence.
- Summons upload
- The prospect attaches the Pro Justitia summons. The firm finds it in the email received and in the panel.
- Tracking panel
- Requests arrive there with their details and status, and the firm manages its own team access.
The result.
- The page and the tracking panel are online.
- Every request sent is saved in the panel and reported to the firm by email, with the summons when one is attached.
- The six-step form asks each prospect how they heard of the firm, from Google to ChatGPT.
What keeps repeating for you?
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